Mahindra Thar ROXX 2024 Launch: Price, Features, and Booking Info

The automotive world is buzzing with excitement as Mahindra gears up to launch its highly anticipated Thar ROXX 2024. This new addition to the Mahindra Thar lineup is set to redefine the SUV segment with its impressive features and cutting-edge technology. Car enthusiasts and off-road adventurers alike are eagerly awaiting the arrival of this rugged yet sophisticated vehicle, which promises to blend the iconic Thar’s robust heritage with modern engineering.

The Mahindra Thar ROXX 2024 is poised to make waves in the market with its array of advanced features, powerful performance options, and competitive pricing. As the launch date approaches, potential buyers are keen to learn about the vehicle’s specifications, booking process, and how it stacks up against its predecessors. This article delves into the key aspects of the Mahindra Thar ROXX 2024, including its innovative design, technology offerings, engine choices, and the expected price range for this much-awaited 5-door SUV.

Mahindra Thar ROXX: A New Era of SUVs

The automotive world is buzzing with excitement as Mahindra prepares to launch the highly anticipated Thar ROXX on August 15, 2024 . This new addition to the Mahindra lineup is set to redefine the SUV segment, bringing a fresh perspective to the iconic Thar brand.

Evolution from 3-door to 5-door

The Mahindra Thar ROXX represents a significant evolution from its 3-door predecessor. As a 5-door version of the standard Thar SUV, it boasts larger dimensions to accommodate the additional doors . This transformation addresses the needs of a broader customer base, offering increased practicality without compromising the Thar’s rugged appeal.

Key design changes

The Thar ROXX introduces several notable design changes that set it apart from its 3-door sibling:

1. Grille: The SUV features a double-stacked six-slot grille, replacing the traditional seven-slot design .
2. Lighting: LED projector headlamps with C-shaped DRLs enhance the front fascia, while the fog lights and turn indicators have been redesigned for a sleeker appearance .
3. Body: The Thar ROXX sports an all-metal body shell, including a full metal hard top .
4. Exterior details: The SUV includes ‘Thar ROXX’ badging on the front side panel, door-mounted dual-tone ORVMs, and a radio antenna on the front fender .
5. Wheels: Newly designed multi-spoke alloy wheels, likely measuring 18 inches, complete the exterior update .

Target audience

The Mahindra Thar ROXX is designed to appeal to a diverse range of customers:

1. Adventure enthusiasts: With its off-road capabilities and rugged design, the Thar ROXX caters to those seeking outdoor adventures.
2. Families: The addition of two extra doors makes it more practical for families who need extra space and easier access to the rear seats.
3. Urban dwellers: The inclusion of modern features like a panoramic sunroof, digital displays, and ADAS technology appeals to city-based customers looking for a blend of style and functionality .
4. Off-road SUV enthusiasts: The Thar ROXX will compete directly with other compact off-road SUVs like the Force Gurkha 5-door and the Maruti Suzuki Jimny .

By expanding its appeal while maintaining its core identity, the Mahindra Thar ROXX is poised to usher in a new era of SUVs, combining practicality, style, and off-road prowess in a single package.

Impressive Features and Technology

The Mahindra Thar ROXX 2024 brings a host of impressive features and cutting-edge technology to the table, elevating the iconic SUV to new heights of sophistication and capability.

Exterior enhancements

The Thar ROXX showcases significant exterior upgrades that set it apart from its predecessor. The most notable change is the new double-stacked six-slot grille, replacing the traditional seven-slot design . This redesigned front fascia includes LED projector headlights with integrated C-shaped LED daytime running lights (DRLs), giving the SUV a more modern and refined appearance .

The vehicle’s profile has been enhanced with ‘Thar ROXX’ badging on the front side panel, door-mounted dual-tone ORVMs, and a radio antenna on the front fender . New 18-inch multi-spoke alloy wheels complete the exterior update, adding a touch of sophistication to the rugged design .

Interior upgrades

Inside, the Thar ROXX offers a blend of comfort and technology. The SUV features a dual-tone black-and-white color scheme with white leatherette upholstery, accented by copper stitching on the dashboard . This premium touch is complemented by a range of advanced features:

1. A 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto support
2. A 10.25-inch fully digital driver’s display with a customizable interface
3. Panoramic sunroof for an enhanced driving experience
4. Ventilated front seats for added comfort
5. Dedicated AC vents for rear passengers
6. Harman Kardon audio system for superior sound quality

These upgrades significantly enhance the interior ambiance and functionality of the Thar ROXX, making it more appealing to a broader range of customers.

Advanced safety features

Mahindra has prioritized safety in the Thar ROXX, equipping it with a comprehensive suite of advanced features:

1. Six airbags for enhanced occupant protection
2. 360-degree camera system for improved visibility
3. ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
4. Electronic Stability Control for improved vehicle stability
5. Level-2 Advanced Driver Assistance Systems (ADAS), including:
   • Adaptive cruise control
   • Lane-keeping assist
   • Automatic emergency braking

These safety features position the Thar ROXX as one of the most advanced SUVs in its segment, offering peace of mind to drivers and passengers alike.

Performance and Powertrain Options

The Mahindra Thar ROXX 2024 offers a range of powerful engine options and advanced transmission choices, ensuring impressive performance both on and off the road.

Engine Specifications

The Thar ROXX comes with two engine choices:

1. Petrol Engine:
   • 2.0-liter turbocharged four-cylinder engine
   • Two power outputs:
     • Base model: 160 horsepower and 330 Nm of peak torque
     • Higher variant: 175 horsepower and 380 Nm of peak torque
2. Diesel Engine:
   • 2.2-liter turbocharged four-cylinder engine
   • Two power outputs:
     • Base model: 150 horsepower and 350 Nm of peak torque
     • Higher variant: 172 horsepower and 370 Nm of peak torque

Transmission Choices

To complement its powerful engines, the Thar ROXX offers two transmission options:

1. 6-speed manual transmission
2. 6-speed torque converter automatic gearbox

These options allow drivers to choose between precise control and effortless driving, depending on their preferences and driving conditions.

Off-road Capabilities

The Thar ROXX is built to excel in challenging terrains, featuring:

1. Lever-operated four-wheel drive system with 2H, 4H, and 4L modes
2. Multiple terrain modes: snow, sand, and mud
3. Electronic brake-locking differential (front) and mechanically locking differential (rear)
4. Low-ratio transfer case for enhanced off-road performance
5. Offroad crawl control and intelligent turn assist feature

Key off-road specifications:

• Approach angle: 41.3 degrees
• Departure angle: 36.1 degrees
• Breakover angle: 23.6 degrees
• Water wading capacity: 650 mm

The Thar ROXX also features an upgraded suspension system, including:

• Multi-link rear suspension with frequency-dependent damping technology
• Independent double wishbone front suspension
• Scorpio-N-derived FSD shock absorbers

These enhancements significantly improve the vehicle’s off-road capabilities compared to its predecessor, making the Thar ROXX a formidable choice for adventure enthusiasts and off-road lovers alike.

Conclusion

The Mahindra Thar ROXX 2024 is set to make a splash in the SUV market, blending rugged capability with modern comfort. Its transformation from a 3-door to a 5-door design, along with advanced features like ADAS and a panoramic sunroof, shows Mahindra’s commitment to innovation. The powerful engine options and improved off-road capabilities mean this SUV is ready for both city streets and challenging terrains.

Thar ROXX Price

The pricing for the 2024 Mahindra Thar starts at Rs 11.35 lakh (ex-showroom) for the entry-level diesel variant with a manual transmission and rear-wheel drive. For those seeking a more luxurious and fully equipped option, the cost can rise to Rs 17.60 lakh for the high-end diesel automatic 4×4 Earth Edition. This special edition is based on the fully-loaded LX version, offering top-tier features and performance.

All in all, the Thar ROXX represents a significant step forward for Mahindra, aiming to appeal to a wider audience while staying true to its adventurous roots. With its mix of style, technology, and performance, it’s poised to shake up the compact SUV segment. As the launch date approaches, car enthusiasts and potential buyers alike are eagerly waiting to see how this new Thar will perform in the real world.

FAQs

1. How much does the 2024 Mahindra Thar 4×4 Black Top Model cost?
The 2024 Mahindra Thar’s pricing begins at Rs 11.35 lakh (ex-showroom) for the entry-level diesel manual rear-wheel drive variant and can go up to Rs 17.60 lakh for the high-end diesel automatic 4×4 Earth Edition, a special edition based on the fully-equipped LX version.

2. What is the cost of the Mahindra Thar open top model?
The Mahindra Thar LX Convertible Top Petrol AT 4WD, a petrol variant in the Thar lineup, is priced at Rs. 16.50 lakh. It comes in an automatic transmission and is available in four colors: Stealth Black, Deep Gray, Red Rage, and Everest White.

3. What is the starting and top price of the Mahindra Thar?
The Mahindra Thar’s price range starts at ₹ 11.35 lakh and reaches up to ₹ 17.60 lakh. The monthly EMI for the Thar begins at ₹ 23,014.

4. What is the expected price range for the Thar 5 door automatic in India?
The expected price range for the Mahindra Thar Roxx, also known as the Mahindra Thar 5 Door, is between Rs. 16.00 lakh and Rs. 20.00 lakh, depending on the variant. It is set to launch in India on 15 August, 2024.

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References

[1] – https://timesofindia.indiatimes.com/auto/cars/mahindra-thar-roxx-design-revealed-difference-from-3-door-thar-explained/articleshow/112465432.cms
[2] – https://ackodrive.com/news/mahindra-thar-roxx-launch-tomorrow-what-to-expect/
[3] – https://www.cartoq.com/car-news/2024-mahindra-thar-roxx-new-features-price-competitors/
[4] – https://www.youtube.com/watch?v=V3wdFGz_uv0
[5] – https://www.ndtv.com/auto/mahindra-thar-roxx-suv-makes-india-debut-variants-revealed-6338590
[6] – https://www.youtube.com/watch?v=hdq5PK2RiDs